Title/Affiliation：Associate Professor ofMarketing，Stern School of Business，New York University
Visiting Professor of Marketing at Cheung Kong GSB
Research Interests：Personalized and Database Marketing，Retailing and Pricing Strategies，Bayesian Econometrics Models，Experimental Economics
Email:ychen@stern.nyu.edu，yxchen@ckgsb.edu.cn
Journal Articles
2009
1、Yuxin Chen, Z. John Zhang.. International Journal of Industrial Organization, 2009, 27(1): 43-50. （Database：Elsevier）
2、Yuxin Chen, Yogesh V. Joshi, Jagmohan S. Raju, Z. John Zhang.. Marketing Science, 2009, 28(1): 1-19. (Database：Highwire Press Informs)
2008
3、Pradeep Bhardwaj, Yuxin Chen, David Godes.. Management Science, 2008, 54(6): 1104-1114. (Database：Highwire Press Informs)
4、Yuxin Chen, Sha Yang, Ying Zhao.. Management Science, 2008, 54(3): 538-549. (Database：Highwire Press Informs)
2007
5、Yuxin Chen, Sha Yang.. Journal of Marketing Research, 2007, 44(4): 613-621. (Database：EBSCO BSP)
6、Julian Villanueva, Pradeep Bhardwaj, Sridhar Balasubramanian, Yuxin Chen.. Quantitative Marketing and Economics, 2007, 5(2): 99-129. (Database：Proquest)
7、Yuxin Chen, Jinhong Xie.. Marketing Science, 2007, 26(1): 52-66. (Database：Proquest)
2006
8、Chuan He, Yuxin Chen.. Marketing Science, 2006, 25(2): 175-187,200. (Database：Proquest)
2005
9、Yuxin Chen, Sridhar Moorthy, Z. John Zhang.. Management Science, 2005,51(7): 1131-1140. (Database：Proquest)
2004
10、Yuxin Chen, K. Sudhir.. Quantitative Marketing and Economics, 2004, 2(3): 233-255. (Database：Proquest)
2003
11、Robert Shoemaker, Debanjan Mitra, Yuxin Chen, Skander Essegaier.Management Science, 2003, 49(12): 1753-1758. (Database：Proquest)
12、Sha Yang, Yuxin Chen, Greg M. Allenby.. Quantitative Marketing and Economics, 2003, 1(3): 251-275. (Database：Proquest)
13、Sha Yang, Yuxin Chen, Greg M. Allenby.. Quantitative Marketing and Economics, 2003, 1(3): 299-304. (Database：Proquest)
2002
14、Yuxin Chen, Ganesh Iyer, V. Padmanabhan.. Marketing Science, 2002, 21(4): 412-434. (Database：Proquest)
15、Yuxin Chen, Ganesh Iyer.. Marketing Science, 2002, 21(2): 197-208. (Database：Proquest)
2001
16、Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang.. Marketing Science, 2001, 20(3): 300-314. (Database：Proquest)
17、Yuxin Chen, Chakravarthi Narasimhan, Z. John Zhang.. Marketing Science, 2001, 20(1): 23-41. (Database：Proquest)
1999
18、Yuxin Chen, James D. Hess, Ronald T. Wilcox, Z. John Zhang.. Marketing Science, 1999, 18(3): 208-229. (Database：Proquest)
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