Title/Affiliation:Assistant professor of marketing, Anderson School of Management,UniversityofCalifornia,Los Angeles
Research Interests:Behavioral Decision Theory, Judgment of Marketing Information, Social Influence and Motivation in Consumer Behavior
Email:wendy.liu@anderson.ucla.edu
Education
Ph.D. Marketing, with Psychology minor 2006,StanfordUniversity
M.S. Management Science and Engineering, 2001,StanfordUniversity
B.A. Economics, 1998,StanfordUniversity
Journal Articles
2008
1、Wendy Liu.. Journal of Consumer Research, 2008,35(4): 640-652. (来源数据库:EBSCO BSP)||
全文下载(作者提供)
2、Wendy Liu, Jennifer Aaker.. Journal of Consumer Research, 2008,35(3): 543-557. (来源数据库:EBSCO BSP)无全文
2007
3、Wendy Liu, Jennifer Aaker.. Organizational Behavior and Human Decision Processes, 2007,102(2): 212-225.
(来源数据库:贰濒蝉别惫颈别谤)
2005
4、Dale Griffin, Wendy Liu, Uzma Khan.. Marketing Letters, 2005,16(3/4): 321-331. (来源数据库:Proquest)