Title/Affiliation：Associate Professor，Institute of Technology Management，National Tsing Hua University
Research Interests：Marketing of High-technology Products，Services Marketing，Internet Marketing
Email:hcchiu@mx.nthu.edu.tw
Journal Articles
2008
1、Yi-Ching Hsieh, Hung-Chang Chiu, Yi-Chieh Hsu..Industrial Marketing Management, 2008,37(4): 380-393.
(Database:Elsevier ScienceDirect Complete)
2、Hung-Chang Chiu, Yi-Ching Hsieh, Mei-Chien Wang.. Journal of Business Ethics, 2008,80(3):583-595. (Database: EBSCO BSP )
3、Hung-Chang Chiu,Yuh-May Lin, Monle Lee, Min-En Nieh, Hsiang-Chun Chen.. Journal of Management andEnterpriseDevelopment. 2008,5(6): 723-738.
(Database: EBSCO BSP ) Abstract Only
2007
4、贬耻苍驳-颁丑补苍驳颁丑颈耻,驰颈-颁丑颈苍驳贬蝉颈别丑,驰补-贬耻颈碍补辞,惭辞苍濒别尝别别..Journal of Advertising Research, 2007,47(4): 524-534. (Database: EBSCO BSP )
5、Hung-Chang Chiu,Monle Lee, Yi-Ching Hsieh, Li-Ya Chen.. Advances in Consumer Research, 2007,34: 720-725. (Database: EBSCO BSP )
2006
6、Yi-Ching Hsieh, Hung-Chang Chiu, Chia-Chi Lin..Journal of Business Research, 2006,59(10/11):1079-1086. (Database:Elsevier ScienceDirect Complete)
2005
7、Hung-Chang Chiu, Yi-Ching Hsieh, Yu-Chuan Li, Monle Lee..Journal of Business Research, 2005,58(12): 1681-1689. (Database:Elsevier ScienceDirect Complete)
8、Yi-Ching Hsieh, Hung-Chang Chiu, Mei-Yi Chiang..Journal of Retailing, 2005,81(1):75-82.
(Database:Elsevier ScienceDirect Complete)
9、Hung-Chang Chiu, Yi-Ching Hsieh,Ching-Yi Kao.. Total Quality Management & Business Excellence, 2005,16(2), 185-197. (Database: EBSCO BSP )
2004
10、贬耻苍驳-颁丑补苍驳颁丑颈耻,狈别苍驳-笔补颈尝颈苍.. The Service Industries Journal, 2004,24(1): 187-204. (Database: EBSCO BSP )
2002
11、Hung-ChangChiu,Hui-Chun Wu.. The Service Industries Journal, 2002,22(3), 63-76. (Database: EBSCO BSP )
12、贬耻苍驳-颁丑补苍驳颁丑颈耻.. Total Quality Management, 2002,13(2): 265-274. (Database: EBSCO BSP )
13、Yi-Ching Hsieh, Neng-Pai Lin, Hung-Chang Chiu..International Journal of Information Management, 2002,22(2): 109-126. (Database:Elsevier ScienceDirect Complete)
2001
14、Neng-Pai Lin, Hung-Chang Chiu, Yi-Ching Hsieh.. Total Quality Management, 2001,12(1), 57-67. (Database: EBSCO BSP)
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