Title/Affiliation：Assistant Professor of Marketing，Guanghua School of Management，Peking University
Research Interests：消费者期待、记忆、和即时体验，社会比较对消费者偏好和决策的影响
贰尘补颈濒：jingx@gsm.pku.edu.cn
Journal Articles
2009
1、Jing Xu, Norbert Schwarz.Journal of Marketing Research, 2009,46(1): 25-36. (Database: EBSCO BSP)
2004
2、Jing Xu,Soyeon Shim, Sherry Lotz, David Almeida.. Psychology & Marketing, 2004,21(2): 93-112. (Database: EBSCO BSP)
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