Title/Affiliation:Assistant Professor ofMarketing,Leeds School of Business,University of Colorado
Email:chuan.he@colorado.edu
Research Interests:Advertising,search,pricing strategies,channel contracts,Internet marketing
Journal Articles
2009
1、Wilfred Amaldoss, Chuan He..Marketing Science, 2009,28(3): 472-487. (Database:Highwire Press Informs)
2008
2、Chuan He, Johan Marklund, Thomas Vossen.. Marketing Science, 2008,27(3): 513-530. (Database:Highwire Press Informs)
2006
3、Chuan He, Yuxin Chen.. Marketing Science, 2006,25(2): 175-187. (Database:ABI/INFORM Global)
2005
4、Chakravarthi Narasimhan, Chuan He, Eric T. Anderson, Lyle Brenner, Preyas Desai, Dmitri Kuksov, Paul Messinger, Sridhar Moorthy, Joseph Nunes, Yuval Rottenstreich, Richard Staelin, George Wu, Z. John Zhang.. Marketing Letters, 2005,16(3/4): 361-373. (Database:ABI/INFORM Global)