Title/Affiliation：Professor，Department of Marketing，School of Economics and Management，Tsinghua University
Email：huzh@sem.tsinghua.edu.cn
Research Interests：Strategic Marketing，Marketing Management，Global Marketing，Channel Design and Management，Consumer Behavior，Brand Management，Marketing Financial Services
Journal Articles
2009
1、Shaohan Cai, Zhilin Yang,Zuohao Hu..Journal of Business Research, 2009, 62(6): 660-666.
(Database：Elsevier ScienceDirect Complete)
2008
2、Chun Zhang,Zuohao Hu,Flora F. Gu..Journal of International Marketing, 2008,16(3): 108-135.
(Database：EBSCO BSP)
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