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Prof. Chen's main research areas include digital economy, digital transformation of Chinese economy, big data and business innovation in the networked world, and climate change and sustainability strategy. Listed in Most Cited Chinese Researchers by Elsevier, Prof. Chen has published many articles in top marketing and business journals such as the Journal of Marketing, the Journal of Marketing Research, Marketing Science,  Information Systems Research and Management Science. His research has won many international awards and recognitions, including INFORMS Frank M. Bass Best Paper Finalist Award, Journal of Marketing MSI/Paul H. Root Award Finalist, Journal of Marketing Research William F. O'Dell Long-term Impact Award Finalist, Journal of Interactive Marketing Best Paper Award and Emerald Citations of Excellence.

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Journal Articles (International)

Liang, Yitian (Sky), Xinlei (Jack) Chen, Shengnan Han, Jinglong Zhang, Yubo Chen, "," forthcoming, Marketing Science

Wu, Banggang, Yubo Chen and Prasad Naik (2024), "," Journal of Marketing, 88(5), 131-152.

Cui, Xuebin, Ting Zhu and Yubo Chen (2024), "," Journal of Retailing, 100(1), 41-55.

Mengyue Wang, Xin Li, Yidi Liu, Patrick Chau, Yubo Chen (2024£©£¬"", Decision Support Systems, 178 (1), 1-13.

Wu, Shaohui, Yong Tan, Yubo Chen and Liang, Yitian (Sky) (2022), "", Information Systems Research , 33£¨3£©, 1002-1022

Cui, Xuebin,Sun, Yacheng, Chen, Yubo and Wu, Banggang (2022), "", Journal of Interactive Marketing, 57(3), 457-471

Chen, Yubo, Mrinal Gosh, Yong Liu and Liang Zhao (2019), "",  Journal of Marketing Research, 56(6), 995-1011

Chen, Yubo and Liantao (Tarry) Wang (2019), "," Journal of Marketing, 83(5), 28-31.

Jurui Zhang, Yong Liu and Yubo Chen (2015), "," Marketing Science, 37(4), 573-589

Kay Peters, Yubo Chen, Andreas M. Kaplan, Bjorn Ognibeni, Koen Pauwels (2013), "," Journal of Interactive Marketing, 27 (4), 281-298. ( Emerald Citations of Excellence Award)

Chen, Yubo, Yong Liu and Jurui Zhang (2012), Journal of Marketing, 76 (2), 116-134.

Zhang, Zhu, Xin Li and Yubo Chen (2012), ACM Transactions on Management Information Systems, 3(1), 5:1-5:22.

Chen, Yubo, Scott Fay and Qi Wang (2011), Journal of Interactive Marketing, 25(2), 85-94.(Journal of Interactive Marketing Best Paper Award)

Journal of  Marketing Research (April), 238-254. £¨William F. O'Dell Award Finalist£©

Wang, Qi, Yubo Chen and Jinhong Xie (2010), Journal of Marketing, 74(4), 1-14 (Lead Article, MSI/H. Paul Root Best Article Award Finalist).

Lusch, Robert, Yong Liu and Yubo Chen (2010), IEEE Intelligent Systems, 25(1), 71-74.  

Liu, Yong, Yubo Chen, Robert Lusch, Hsinhun Chen, David Zimbra and Shuo Zeng (2010), IEEE Intelligent Systems 25(1), 75-78.  

Chen, Yubo, Shankar Ganesan and Yong Liu (2009),Journal of Marketing, 73 (6), 214-226.

Chen, Yubo and Jinhong Xie (2008), Management Science, 54 (3), 477-491. (INFORMS Frank M. Bass Best Paper Award Finalist)

Godes, David, Dina Mayzlin, Yubo Chen, Sanjiv Das, Chrysanthos Dellarocas, Bruce Pfeiffer, Barak Libai, Subrata Sen, Mengze Shi and Peeter Verlegh (2005), Marketing Letters,  16 (3/4), 415-428.

Chen, Yubo and Jinhong Xie (2005), Marketing Science, 24 (2), 218-24.

Journal Articles (Chinese)

Feng, Zhiyan, GUO Xunhua, ZENG Dajun, CHEN Yubo, CHEN Guoqing (2013), "On the Research Frontiers of Business Management in the Context of Big Data," Journal of Management Sciences in China, 16(1): 1-9 (Lead Article)

Shen, Houcai, TAO Qing, Yubo Chen (2000), "Supply Chain Management: Theory and Method," Chinese Journal of Management Science, 8(1): 1-9 (Lead Article).    

Book Chapter and Policy Paper

Chen, Yubo (2020),   Research Paper

Liu, Yong, Robert F. Lusch, Yubo Chen and Jurui Zhang, "The Emergence of Innovation as a Social Process: Theoretical Exploration and Implications for Entrepreneurship and Innovation", in Open Innovation, Ecosystems and Entrepreneurship: Issues and Perspectives, S. Nambisan ddit, World Scientific Publishing, 2018

Liu, Yong, Yubo Chen, Shankar Ganesan, and Ron Hess, "Product-harm Crisis Management and Firm Value", in Handbook of Marketing and Finance, S. Ganesan edit, Edward Elgar Publishing, 2012.

More research and media coverage: 

Tsinghua SEM Center for Internet Development and Governance Homepage:

Selected Working Papers

Chen, Yubo, Xuebin Cui, Aishen Li and Liu Yang, "" 

Tianyu Hou, Yubo Chen, Juan Feng and Julie Juan Li, ¡°¡±

Chen, Yubo, Qi Wang and Jurui Zhang, ""

Wang, Xia, Xin Li, Haibing Gao and Yubo Chen, ""

Wu, Shaohui, Yong Tan, Yubo Chen, Yitian Liang, ""

Wu, Banggang, Yubo Chen and Alex White, "Mobile Commerce: A Higher-Friction Environment than PC-Based Shopping" 

Prof. Chen is a member of ChinaInfo 100 and the National Teaching Advisory Committee on Business Administration Programs, Vice Chairman of the Expert Committee, China Committee of 100 of Digital Economy, Editor-in-Chief of Journal of Marketing Science, and Department Editor of Journal of Management Sciences in China. He works closely with leadling companies such as Alibaba, JD.com, Baidu, CITIC Bank on joint research projects. 

Prof. Chen has won many teaching awards and recognitions, including Dean's Award for Teaching Excellence and Dean's Course Innovation Award by Eller College of Management at the University of Arizona, Outstanding Educator of Higher Education by University of Arizona Student Alumni Association, First Class Teaching Achievement Award by Tsinghua University,Teaching Excellence Award (Second Class) and Excellent Teaching Award for EMBA and Executive Education at Tsinghua SEM.