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¡¾Speaker¡¿Huang Li, Associate Professor, Hofstra University

¡¾Topic¡¿Is Being Reliable Always Good? The Unexpected Consequences of Anthropomorphizing Digital Channels for Consumers and Brands

¡¾Time¡¿Friday, June 6, 10:00-11:30

¡¾Venue¡¿Room B456, Lihua Building

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¡¾Organizer¡¿Department of Marketing, School of Economics and Management, Tsinghua University