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¡¾Speaker¡¿CHEN Yubo, Visiting Professor of the Department of Marketing, Tsinghua University; Associate Professor of the Marketing Department, University of Arizona

¡¾Topic¡¿How Does Media Coverage of Climate Change Affect Consumer Adoption of Sustainable Products? Evidence from the U.S. Hybrid Vehicle Market

¡¾Venue¡¿Room 336, Weilun Building, Tsinghua SEM

¡¾Organizer¡¿Department of Marketing, China Business Research Center