Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing: Manufacturer and Retailer Strategies to Impact Store Brand Share-Tsinghua University School of Economics and Management-SEM Library

Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing: Manufacturer and Retailer Strategies to Impact Store Brand Share

2013-10-16

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【Speaker】 Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing, Area Chair of Marketing, University of North Carolina at Chapel Hill?

【Topic】Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

【Time】Monday,?October 21, 2013?,?13:30-15:00

【Venue】 Room 325, Shunde Building, Tsinghua SEM

【Language】 English

【Organizer】 Department of Marketing, China Business Research Center, Tsinghua University

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Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing: Manufacturer and Retailer Strategies to Impact Store Brand Share