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¡¾Speaker¡¿Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University

¡¾Topic¡¿Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style

¡¾Time¡¿Thursday, November 13, 13:30-15:00

¡¾Location¡¿Room 325, Shunde Building, Tsinghua SEM

¡¾Host¡¿Department of Marketing ?China Business Research Center, Tsinghua University