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Xianchi Dai, Associate Professor of Marketing ,Chinese University of Hong Kong Business School: A Dual-Goal Theory of the Impact of Need on Decision Making Over Time and Under Risk

2015-12-11
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【Speaker】Xianchi Dai, Associate Professor of Marketing, Chinese University of Hong Kong Business School

【Topic】A Dual-Goal Theory of the Impact of Need on Decision Making Over Time and Under Risk

【Time】Tuesday, December 15, 13:30-15:00

【Location】Room 335, Weilun Building, Tsinghua SEM

【Host】Department of Marketing; China Business Research Center, Tsinghua University

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