9i¹û¶³ÖÆ×÷³§

¡¾Speaker¡¿Iris Hung, Professor of Marketing, Fudan University

¡¾Topic¡¿Regulatory Fit Effect on Consumer Wellness: Goal Reinforcement vs. Goal Implementation

¡¾Time¡¿Wednesday, November 7, 13:30-15:00

¡¾Location¡¿Room 325, Shunde Building£¬Tsinghua SEM

¡¾³¢²¹²Ô²µ³Ü²¹²µ±ð¡¿·¡²Ô²µ±ô¾±²õ³ó

¡¾Organizer¡¿Department of Marketing