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¡¾Speaker¡¿Rajeev Batra, Professor of Marketing, Ross School of Business, University of Michigan

¡¾Topic¡¿Brand Coolness: Structure, Measurement, and Consequences

¡¾Time¡¿Wednesday, April. 17, 10:30-12:00

¡¾Location¡¿Shunde Building Room 325, Tsinghua SEM

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¡¾Organizer¡¿Department of Marketing