ࡱ> NPM  bjbjVV4<< 668 vxxxxxx$Fvv @R*NRb0F|v)T}D6 E:  Dr Richard Li-Hua, Strategic Management and Leadership Richard Li-Hua, PhD, is Director of China Programmes and teaches Strategic Management and Technology Management at Salford Business School, Salford University. He is also Project Leader of the Salford Prime Minister Initiative 2 Project (PMI2), where Salford University has built strategic partnerships with seven prestigious Chinese research-led universities, including Zhejiang University and Shanghai Jiao Tong University, for the promotion of entrepreneurship and employability, innovation and internationalization in higher education. He is well connected through his teaching and academic seminars with the world leading MBA and EMBA programmes, such as Cambridge Judge Business School MBA, Tsinghua MBA, Tongji SIMBA, Shanghai GLMBA and Wuhan EMBA. His current research interests lie in the areas of strategic management and leadership, knowledge management, international strategy in higher education, technology management and innovation in China and, in particular, the effectiveness and appropriateness of technology transfer in China. He is a regular contributor to leading international journals, and is the author of over 60 journal and conference papers and several books, including Technology and Knowledge Transfer in China (published by Ashgate in 2004), Marketing Competences and Strategic Flexibility in China (with Yonggui Wang, published by Palgrave Macmillan in 2006) and China's Highway of Information and Communication Technology (with Jiang Yu, published by Palgrave Macmillan in 2009). He is a Visiting Scholar at Judge Business School, Cambridge University. He has also been an invited senior expert of science and technology by MOST, PRC and EU IPR2. He is an internationally recognized authority on international technology transfer and Chinese business and management. Prior to entering academia, Richard had a highly successful career in Chinas construction industry as a senior economist and executive. He is a frequent speaker at international conferences, and has consulted for business, higher education and government. He has been Senior Economic Adviser to the Henan Provincial Government in China, and since 2003, International Advisor to ARMCO in Saudi Arabia and Emerald Insight in the UK. He is Editor-in-Chief of Journal of Technology Management in China and also President of China Association for Management of Technology (CAMOT), which was founded in 2005. Richard was born in China and received his BA and MA in China, and his PhD in the UK. As both a Chinese national and permanent resident in the UK, and with his range of commercial and academic experience, he is in a unique position to observe the interaction of Chinese and Western culture, and how differences impact upon business negotiations.     9:;NRA U W Y .  6 n "#$&)oD?wm׼h* PJnHtHh.PJnHtHh. h] h* ]h>h* ] h* 6]hEO\h* 6]hs[h* B*phhhh*  hDh* hDh* \hDhD\hDha hDhD hD5(jhhUmHnHsH tHu(:;/ E    gdS$a$gds[$a$gds[$a$gdB7   h* hNjhNU 21h:pcDr. A!"#$% =DdF  tA? RichardLihuaVGr 1RichardLihuaR<rq#/-r<DFj<rq#/-JFIF``C    $.' 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